Horlicks is the name of a company and a malted milk hot drink, which is claimed to promote sleep when consumed at bedtime. It is manufactured by GlaxoSmithKline in the United Kingdom, India and Jamaica.
India is by far the biggest market for Horlicks, where it has traditionally been marketed as "The Great Family Nourisher." New products have been developed specifically for India, such as alternative flavours and special formulations for young children and breast-feeding mothers. Claims by GlaxoSmithKline India in 2005 that Horlicks encourages growth and alertness in children have, however, caused some controversy. Horlicks in India is one of the most trusted brands as independently measured by leading publications. Horlicks is available in many different variants in India. The traditional Horlicks is positioned as the "Great Family Nourisher" and is used by families. Junior Horlicks 1-2-3 is a large extension that is specially designed for pre-school children. Horlicks is also available as biscuits. In 2005, Horlicks Lite was also introduced targeting older consumers and does not contain any cholesterol or added sucrose.
In the UK, GlaxoSmithKline attempted a rebrand of the product in 2004 for younger consumers by redesigning the packaging and publicising its consumption at a number of trendy London venues such as the Groucho Club.
more, with the mint article, on this link : HORLICKS
source : Horlicks, Wikipedia, livemint
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