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Showing posts with label brands. Show all posts
Showing posts with label brands. Show all posts
Monday, October 27, 2008
Monday, October 20, 2008
Monday, October 13, 2008
Monday, October 06, 2008
Sholay - Film of the Millennium
Sholay is an Indian Hindi film by Ramesh Sippy. Sholay is the biggest hit in the history of Bollywood, India's Hindi film industry. Sholay released on August 15, 1975, Sholay starred Dharmendra, Amitabh Bachchan, Hema Malini, Sanjeev Kumar, Jaya Bhaduri and Amjad Khan. Sholay's, set in the lawless and rugged terrain of central India, is the story of two hired hands, trying to capture a ruthless dacoit by the name of Gabbar Singh.
Sholay is the highest grossing film of all time in India. It has earned Rs. 2,36,45,00,000, equivalent to US$ 60 million, after adjusting for inflation.When first released, Sholay was declared a commercial disaster. Word of mouth convinced movie-goers to give the film a chance and soon it became a box-office phenomenon. Sholay ran for 286 weeks straight (more than five years) in one Mumbai theatre, the Minerva. Sholay racked up a still record 60 golden jubilees across India and doubled its original gross over reruns during the late 1970s, 1980s, 1990s and early 2000s. Sholay was the first film in the history of Indian cinema to celebrate silver jubilee (25 weeks) at over a hundred theatres across India.[1]
In 1999, BBC India declared it the "Film of the Millennium"; Indiatimes movies ranks the movie amongst the Top 25 Must See Bollywood Films. In that same year, the judges of the 50th annual Filmfare awards awarded it with a special award called Filmfare Best Film of 50 Years.
Release Date:
15 August 1975 (India) moreTagline:
The greatest star cast ever assembled.......The greatest story ever toldPlot:
Sholay means fire. In this particular movie, a Police Officer, who family was killed by a bandit named Gabbar Singh... more | full synopsisRead more on : Sholay the Brand of Bollywood
Source : mint, wikiepdia, imdb
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Monday, September 29, 2008
Monday, September 22, 2008
Monday, September 15, 2008
Big B the Brand - Amitabh Bhachan
Amitabh Harivansh Srivastav on October 11, 1942), is an Indian film actor. He gained popularity since the 1970s and has since become one of the most prominent figures in the history of Indian cinema.
Bachchan has won numerous awards in his career, including three National Film Awards and twelve Filmfare Awards. He holds the record for most number of Best Actor nominations at the Filmfare Awards. In addition to acting, Bachchan has worked as a playback singer, film producer and television presenter, and was an elected member of the Indian Parliament from 1984 to 1987.
Bachchan is married to actress Jaya Bhaduri. They have two children, Shweta Nanda and Abhishek Bachchan, who is also an actor and is married to Aishwarya Rai.
more on : Amitabh Bhachan
source : Wikipedia, Official WebSite, Mint
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Monday, September 08, 2008
Tribute to Thomas Bata
Son of Tomas Bata(founder of Bata Shoes) also known as Tomas Bata Jr. and Tomáš Baťa ml., ran the Bata Shoe Company from the 1940s until the '80s.
Bata Shoes (Czech: Baťa or Baťovy závody) is a large, family owned shoe company. It is currently headquartered in Lausanne, Switzerland, and operates 4 business units worldwide – Bata Europe, Bata Asia Pacific-Africa, Bata Latin America and Bata North America. It has retail presence in over 50 countries, production facilities in 26 countries. In its history the company has sold 14 billion pairs of shoes.
learn more: Bata the Brand
source : Wikipedia, BataIndia, LiveMint
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Monday, September 01, 2008
Horlicks
Horlicks is the name of a company and a malted milk hot drink, which is claimed to promote sleep when consumed at bedtime. It is manufactured by GlaxoSmithKline in the United Kingdom, India and Jamaica.
India is by far the biggest market for Horlicks, where it has traditionally been marketed as "The Great Family Nourisher." New products have been developed specifically for India, such as alternative flavours and special formulations for young children and breast-feeding mothers. Claims by GlaxoSmithKline India in 2005 that Horlicks encourages growth and alertness in children have, however, caused some controversy. Horlicks in India is one of the most trusted brands as independently measured by leading publications. Horlicks is available in many different variants in India. The traditional Horlicks is positioned as the "Great Family Nourisher" and is used by families. Junior Horlicks 1-2-3 is a large extension that is specially designed for pre-school children. Horlicks is also available as biscuits. In 2005, Horlicks Lite was also introduced targeting older consumers and does not contain any cholesterol or added sucrose.
In the UK, GlaxoSmithKline attempted a rebrand of the product in 2004 for younger consumers by redesigning the packaging and publicising its consumption at a number of trendy London venues such as the Groucho Club.
more, with the mint article, on this link : HORLICKS
source : Horlicks, Wikipedia, livemint
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Monday, August 25, 2008
Ambassador - The Ambassador of India
The Hindustan Ambassador is a model of car manufactured by Hindustan Motors of India. Ambassador has been in production since 1957 and Ambassador is based on the Morris Oxford model first made by the Morris Motor Company at Cowley, Oxford in the United Kingdom.
more on ambassador : Ambassador
source : Ambassador, livemint, wikipedia
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Monday, August 18, 2008
Thums Up - Taste the Thunder
During late 1970s, the American cola giant Coca-Cola was banned by the Indian government. Following this, the Parle brothers, Ramesh Chauhan and Prakash Chauhan, along with then CEO Bhanu Vakil, launched Thums Up as their flagship drink, adding to their portfolio of older brands Limca (lime flavour) and Gold Spot (orange flavored). Thums Up was basically a cola drink, but the company never claimed it as such. The formula was just as closely guarded as the famous Coke formula. During the same time, the owners of Coca-Cola’s bottling plant, Pure Drinks Ltd., launched Campa Cola and Campa Orange, both of which had a higher dose of carbon dioxide.
The Thums Up logo was a logo showing a red thumbs up hand gesture with a slanted white serif typeface. This would later be modified by Coca-Cola with blue strokes and a more modern-looking typeface. This was mainly done to reduce the dominant red color in their signage. The picture shows the thums up mountain or thums up pahaad(in Hindi)manmad hills which has a natural top like thums up logo and is a popular sight from trains .Its famous caption until the early `80s was, “Happy days are here again”, coined by then famous copywriter Vasant Kumar, whose father was spiritual philosopher U. G. Krishnamurti. Later it was changed to "Taste the thunder!".
more on :- > thumsup-taste-thunder with an article from Mint
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Monday, August 11, 2008
Hajmola chatkara
Dabur Hajmola - the tasty digestive
Originally Ayurvedic digestive medicine.
First to be branded as a product
Mix of traditional Indian culinary herbs, spices and edible salts.
Market leader with 75% share of the digestive tablets segmentin India.
"CHATPATR SWAD JATPAT ARRAM"
more story and article on hajmola at -> HAJMOLAsource : Livemint, Wikipedia, Dabur
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Monday, August 04, 2008
"Lifebuoy hai jaha tandurasti hai waha"
"Starting from today I will posting articles on some of the top and famous Indian Brands.
OH!!! Do not get shocked, i am not a brand manager sorts to write on brands, these are the brands that where featured in one of the Mint's Branding Supplements.
The posts are the scanned copies of these articles.
It will be posted every Monday, as Mondays are dedicated for topics on branding,advertising,communications, etc... in that category.
If someone has some good articles regarding this please mail it to me, and I will feature it on the blog. "
"Today's brand is LIFEBUOY"
..............more story at -> LIFEBUOY
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Monday, July 28, 2008
Seven Elements of A Timeless Brand
A fantastic article on Mint newspaper.
An article by Nabankar Gupta.
He is a founder and CEO of Nobby Brand Architects and Strategic Marketing Consultants.
read the article at :
Corpdepot
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