Seven Elements of A Timeless Brand

A fantastic article on Mint newspaper.
An article by Nabankar Gupta.
He is a founder and CEO of Nobby Brand Architects and Strategic Marketing Consultants.

read the article at :

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Tueday : site of the week : About.com

About.com is an online neighborhood of hundreds of helpful experts, eager to share their wealth of knowledge with visitors.

Every month, over 53 million people* visit About.com for help with everything from health care and parenting issues to advice on travel, cooking, technology, hobbies and more. And About.com offer solutions in the form of over two million hand-crafted, original articles, recipes, product reviews, videos, tutorials and more.

All created by About.com network of expert 'Guides' - real people who, like all good neighbors, help others so that everyone's life gets just a little better.

Founded in 1996, About.com was acquired in March 2005 by The New York Times Company (NYSE: NYT). Today, About.com is recognized as a top 15 content site and one of the largest producers of original content on the Web.

*Worldwide usage, About.com metrics

The site : ABOUT

Industry Times : Food Processing

New Delhi: The growth of food processing sector has nearly doubled to 13.7 per cent during the last four years, Minister of State for Food Processing Industries Subodh Kant Sahai said here on Wednesday.

"The food processing sector growth has reached the double digit at 13.7 per cent from 7 per cent when I took charge of the ministry (in 2004)," Sahai said at the award distribution function of the National Productivity Council.

Sahai said the ministry has set a target of growing at 20 per cent by 2015. "But to achieve it, there should be an investment of about Rs 1 lakh crore in the sector," he said while exhorting potential investors for making investment.

The minister said state governments should initiate steps for promoting the food processing sector, which caters to almost 70 per cent of the country's population. "The Centre has brought down duties on food packaging and other allied activities to zero level. State governments too should slash duties and taxes (Value Added Tax) to give a further fillip," he said.

According to Sahai, farmers could reap the benefits of industrialisation only if potential investors treated their products as raw material. This, if done, would improve the bargaining capacity of farmers, he added.

Sahai said the food processing sector is in turmoil at present because of the mismatch in agricultural production and processing.

Earlier speaking at the function, food processing secretary, P I Suvrathan said 80 per cent of the ideas envisaged for promotion of the sector "falls by the wayside" and does not fructify in becoming a product.

Source : IBEF

People and Time Management

Its all most a month and above. Lots of gyan was received by our minds. But what exactly can we learn from it. As most of our professors told us educating is to make students inform about the topics so that they can take learnings from it.
So we had all this different types of management subjects. But only thing common in all this is the Time and People Management qualities. No matter what subject you learn or what technicalities you earn end of the day, this are used only for some amount. Rest all is what we call managing as far as MBA is concerned.
Also in his book Dr. A.P.J Abdul Kalam "Wings of Fire" he tells management is nothing but managing people. So its how we manage people within that time constraint using all the learnings we get in life and in our own field that helps to become a successful manager.
The one step ahead is a LEADER. Will cover it later.