R K Swamy hats off
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The Advertising Agencies Association of India president Sam Balsara calls him the Grand Old Old Man of Indian advertising.
R K Swamy, 80, the founder chairman of the Chennai-based advertising agency, R K SWAMY BBDO, passed away at his residence on Thursday.
R K Swamy is said to be among the first few entrepreneurs in the advertising industry to have set up his own agency at the ripe age of 50. He launched R K SWAMY Advertising Associates Pvt Ltd in Chennai, after having worked nearly 30 years at India's largest agency JWT.
And thanks to R K Swamy's passion, RK Swamy featured among the top 10 agencies in India within the first five years of its operations. "Besides, R K Swamy clearly put Chennai on the map in Indian advertising," adds Balsara.
To ramp up growth, R K Swamy brought in an international partner BBDO Worldwide in the late 80s and converted his company into R K SWAMY BBDO Advertising.
RK Swamy also wrote a book "India -- How to succeed without tears" which revealed his deep understanding and analysis of what India needed to do to emerge as a serious economic power.
Source : Rediff, Hindu
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