3 Ns of buying behavior
N - Nice to have
Its like going to a shopping mall and looking at a swiss knife and buying it. I know that I do not travel much but yes its NICE to HAVE one.
N - Need to have
Back to those days when we had pager as a device. I have one of Motorola, and I am a business man. Suddenly people are using mobile phone as they become cheaper and people are finding difficult to reach me. I NEED to HAVE a mobile phone. Still I can survive for some time with pager, as my business is not that huge.
N - Necessary to have
Continuing the above scenario, my business is growing. People are really facing difficulties to reach me. Also due to pager the TAT(turn around time) for my reply is more. People start complaining please do something. Now its NECESSARY for me to HAVE a cell phone.
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