Cyborg's Blog: INDIA

Monday, January 26, 2009

INDIA

http://tinyurl.com/IndiaInc

Incidentally today is a Monday when I used to cover different brands of India and today is also Republic day of India. So it is all the most perfect time to cover the brand named INDIA or INDIA INC.

Who is India:

India, officially the Republic of India (Bharat in Hindi), is a country in South Asia. India is the seventh-largest country by geographical area,India is the second-most populous country, and India is the largest democracy in the world. India is bounded by the Indian Ocean on the south, the Arabian Sea on the west, and the Bay of Bengal on the east, India has a coastline of 7,517 kilometers (4,671 mi). India is bordered by Pakistan to the west;China, Nepal, and Bhutan to the north-east; and Bangladesh and Myanmar to the east. India is in the vicinity of Sri Lanka, the Maldives, and Indonesia in the Indian Ocean.

India is a republic consisting of 28 states and seven union territories with a parliamentary system of democracy. India has the world's twelfth largest economy at market exchange rates and the fourth largest in purchasing power. Economic reforms since 1991 in India have transformed India into one of the fastest growing economies; however, India still suffers from high levels of poverty, illiteracy, and malnutrition "and I would add CORRUPTION". A pluralistic, multilingual, and multiethnic society, India is also home to a diversity of wildlife in a variety of protected habitats.

India: Motto:
"Satyameva Jayate" (Sanskrit)
Truth Alone Triumphs"(English)

India: Anthem:
Jana Gana Mana (Hindi)
Thou art the ruler of the minds of all people

India: National Song :
Vande Mataram (Hindi)
I bow to thee, Mother

What is Brand India:

Brand India is a phrase used to describe the campaign India is using to attract business. Basically the campaign is to project the attractiveness of India as an emerging destination for business in the fields of service sector, manufacturing, information technology, infrastructure, information technology enabled services, etc. The campaign uses both India as huge market for products and services as well as a lucrative destination for investment. The federal government is spearheading the campaign with considerable cooperation from the domestic business body Confederation of Indian Industry (CII) and the more informal India Inc abroad.

Amongst the leading organizations working on building Brand India is India Brand Equity Foundation (IBEF), a public-private partnership between the Ministry of Commerce and Industry, Government of India, and the Confederation of Indian Industry. It aims to effectively present the India business perspective and leverage business partnerships in a globalising market-place.Its website (ibef.org) is a resource centre for global investors, international policy-makers and world media seeking updated, accurate and comprehensive information on the Indian economy, states and sectors. IBEF regularly tracks government announcements in policy, foreign investment, macroeconomic indicators and business trends.

India Inc. is a common term used by the Indian media to refer to the corporate sector of the nation.