Saturday, November 01, 2008

Mustang memories

Mustang memories

T ······················ he incident could have been in the movie American Graf- fiti. It was 1969, and Jim Coash went cruising in Kalamazoo,Michigan, with his friend Phil Fletcher, prou...

The car wasn’t named after a horse, but the army’s P-51 fighter plane of World War II. Ironically, there was little about the Mustang that was special mechanically. It was basically a stylish body—with a long hood and short rear deck—fitted on to the mechanical underpinnings of the boring Ford Falcon. In late 1964, the head of Ford’s market research department, Seymour Marshak, thus described the process to the Detroit Free Press: “You can take a girl, put her hair in a bun, add horn-rimmed glasses and lowheeled shoes, flatten out her chest and her behind, and you’ve got a school librarian. Take the same girl in upswept hair, contact lenses, spike heels, fill out her figure top and bottom—and you’ve got a sexpot! We did much the same thing with a car.” Marshak, it seems safe to say, would have chosen a different analogy today. ......read more...

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